This project was created for a design class and focused on developing a logo and social media assets for a company. I chose a small, family-owned coffee business in Peru. After receiving permission from the owner, I redesigned the brand’s logo, color palette, and typography system, drawing inspiration from the coffee farm’s location in the Amazon. The goal was to create a more playful and modern visual identity that highlighted the coffee’s origins while positioning the brand as aesthetic, sustainable, and appealing to American specialty-coffee consumers. The project was well-received and has since been used by my professor as a class example.
THE REBRAND
Made using Adobe Illustrator, Photoshop, and InDesign.
Logo variations
Social Media Posts + Mocks
