As the Marketing Director for TEDxMSU, I led the creative direction and execution of the 2026 conference communication campaign. I managed a team responsible for developing the visual identity of our theme, creating social media content and campaign assets, and producing merchandise and event deliverables, while aligning with TEDx brand standards.
MERCHANDISING
Designed in Adobe Illustrator for the conference. I led the creative direction and managed the production process in collaboration with the merchandising coordinator, ensuring consistency with the overall visual identity.
EVENT PROGRAM
Made in Adobe InDesign in collaboration with a team member. In addition to designing the layout, I oversaw the printing process and ensured the final product aligned with TEDx branding, maintaining a consistent visual identity.
SOCIAL MEDIA CONTENT
A selection of social media content created leading up to the conference. This year, I wanted to prioritize posting more short-form videos to connect with the student body and increase engagement.
