The Mid was a weekly newsletter I helped curate during my time at WKAR, working on 25+ issues overall. The goal was to engage with the Mid-Michigan community through local events, news, and media. I participated in the entire process each week, from brainstorming themes and sourcing content to writing blurbs, assembling the newsletter, revising with my supervisor, and promoting it on social media. With an audience of over 1,200 subscribers, we were intentional about choosing themes that best served our readers. This project taught me how to use Mailchimp, track analytics, and work under a tight, recurring deadline.
NEWSLETTER LAYOUT
Selected frames from the June 25 issue, centered around a music and Beatlemania theme.
After reviewing performance data, I found that nostalgic and culturally relevant issues consistently performed best.
PROMOTIONAL VIDEOS
Promotional videos announcing new issue drops, posted on WKAR’s Instagram Stories. Created in Canva using WKAR brand fonts and colors to reinforce visual consistency across platforms.
SCROLLABLE ISSUE
Scrollable view of the August 13 issue, which had a "Dog Days of Summer" theme, informed by previous performance insights.
